The Real Real with Cindy Lo

Whether you started your own business during the pandemic OR have been doing it for 10+ years, WELCOME to the CLUB. It's now been 4 years since the pandemic has reared its ugly head and it's time to take back the reins and FOCUS on working ON THE BUSINESS (vs survival mode). You are probably wondering how do I scale my business OR do I even want to scale? Let's chat strategies and practical tactics on how to grow your business.

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2024RED VELVETConcluded
Southwest Showcase

Inflation is real. Executives aren't always the first to increase a budget while at the same time, they want your conference/tradeshow to look like the ones you see on Instagram and the professional industry magazines. Cindy will share some of her tricks to stretching that budget if you have the DIY mindset.

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2024RED VELVETConcluded
Artistic Finance Podcast

Cindy discussed running a live events company on the Artistic Finance Podcast, covering topics like the future of events in a post covid era, keeping the business alive during a pandemic and starting a successful experiential agency in Austin.

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2023RED VELVETConcluded
Emerging Leaders - Northstar Meetings Group

With no formal hospitality experience and $8,000, Cindy Lo created an award-winning experiential event planning agency that quickly became a widely respected and recognized brand. In this moderated discussion, Cindy will answer participants questions and share advice for plotting your career growth, getting your name known and more!

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2023RED VELVETConcluded
Power Lunch - Women Who Mean Business

The Round Rock Chamber invited Cindy to be on their inaugural luncheon panel to celebrate women in business. She sat alongside Alison Roscoe, Senior Vice President of Corporate Partnerships for Austin FC and Nora Belchers, CEO of Texas E-Health Alliance. The panel was moderated by Melissa Fleming, certified financial planner and wealth adviser for Ironbridge Capital.

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2023RED VELVETConcluded
ILEA Day of Education

ILEA Austin is encouraging all event industry professionals to LAUNCH! Go into the unknown, try things you have never done before, and be pioneers in this new event world landscape. Cindy was asked to speak on her resilience as a business owner and deep dive into what it really takes to keep your company going.

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2023RED VELVET
Austin AMA

Join Cindy and Tacy Infante in person at Easy Tiger South Lamar to chat about managing up to receive buy-in from CEOs/CFOs, COVID procedures/policies/liability, and the future of hybrid and in-person events.

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2021RED VELVET